Tidy Kiwi (TK) was born in the late 1960s at a time when tossing your takeaways out the car window was the normal thing to do. Kiwis and tourists alike embraced TK - unifying all of us as kaitiaki (guardians) - and giving birth to New Zealand's clean green identity. TK has had several incarnations over the years,
but nothing definitive in over a decade.
The Auckland Litter Prevention Steering group was formed in 2013 to revitalise TK so that a new generation of New Zealanders can discover this iconic identity and come together to protect what we love. We're a collection of central and local government funders on a mission to bring TK back to life.
Will you join us? We've spoken to thousands to develop a new identity for TK and we encourage you to share it.
We've partnered with the Love NZ (recycling) brand and secured significant funding through MfE's Waste Minimisation Fund for a three year behaviour change and consumer awareness campaign. Aside from this outreach, we will aslo be piloting smart technology bins and schools education messaging around the country.
We want all New Zealanders, young and old to dispose of their rubbish properly - because that's how we do things around here.
One of the most important groups we consulted regarding Tidy Kiwi was children. In 2016, the ALPSG began to reach out to schools around the country with a postcard survey. The response was both overwhelming and extremely gratifying. Over 16,000 students from more than 115 schools participated. Here is a taste of the responses:
“Being a tidy kiwi makes me feel grand. Also makes me feel extraordinary,”
- 10 year old girl, Te Kauwhata.
“Being a tidy kiwi means doing things like: Keeping the world tidy; Making sure you put rubbish in the bin; Picking up your rubbish and others if it's on the ground; Recycling,”
- 12 year old girl, Christchurch.
“Being a tidy kiwi makes me feel like the happiest, cleanest superhero who helps the environment,”
– 8 year old boy, Wellington.
“Being a tidy kiwi makes me feel like I’ve done a humongous thing to make the world a better place. It makes me feel proud,”
- 8 year old girl, Auckland.
We're about to develop a range of activities specifically for the classroom. If you would like to get your school involved, drop us a line using the contact info below.
Feel free to email us to provide some feedback on our new logo, give us suggestions for new ways to stop people littering, or to just say hello!