Be A Tidy Kiwi

unifies us in our guardianship of what we love

About Be A Tidy Kiwi

Tidy Kiwi (TK) was born in the late 1960s at a time when tossing your takeaways out the car window was the normal thing to do. Kiwis and tourists alike embraced TK - unifying all of us as kaitiaki (guardians) - and giving birth to New Zealand's clean green identity. TK has had several incarnations over the years,
but nothing definitive in over a decade.

The Auckland Litter Prevention Steering group was formed in 2013 to revitalise TK so that a new generation of New Zealanders can discover this iconic identity and come together to protect what we love. We're a collection of central and local government funders on a mission to bring TK back to life.

Will you join us? We've spoken to thousands to develop a new identity for TK and we encourage you to share it.

BATK White

The Tidy Club Competition

We've partnered with Love NZ and Litefoot to make your sports club, school or community organisation even more sustainable!

Does your organisation want to recycle but struggles with getting things sorted? Is litter a problem after a big event? Then we have a solution for you.

Enter the Tidy Club competition before Sunday 11 August 2019 for a chance to win a set of BINfrastructure, while encouraging your members to do the right thing with their rubbish. Ask your teams, classes or your whole organisation to make a Tidy Kiwi pledge video, and be in to win!

Competition Details

We want all New Zealanders, young and old to dispose of their rubbish properly - it's just how we do things around here!

2016 Schools Survey

One of the most important groups we consulted regarding Tidy Kiwi was children. In 2016, the ALPSG began to reach out to schools around the country with a postcard survey. The response was both overwhelming and extremely gratifying. Over 16,000 students from more than 115 schools participated. Here is a taste of the responses:

“Being a tidy kiwi makes me feel grand. Also makes me feel extraordinary,”
- 10 year old girl, Te Kauwhata.

“Being a tidy kiwi means doing things like: Keeping the world tidy; Making sure you put rubbish in the bin; Picking up your rubbish and others if it's on the ground; Recycling,”
- 12 year old girl, Christchurch.

“Being a tidy kiwi makes me feel like the happiest, cleanest superhero who helps the environment,”
– 8 year old boy, Wellington.

“Being a tidy kiwi makes me feel like I’ve done a humongous thing to make the world a better place. It makes me feel proud,”
- 8 year old girl, Auckland.

We're about to develop a range of activities specifically for the classroom. If you would like to get your school involved, drop us a line using the contact info below.

Measuring success

Tidy Kiwi chose the Clean Communities Assessment Tool or CCAT as the primary tool for measuring litter and littering behaviour, using greater Auckland as our pilot region. Efforts at litter prevention are measured by rating landscaping, bin design, maintenance and servicing, as well as other features within the control of owners or caretakers that influence littering, bin use and litter accumulation.

CCAT differs from traditional litter counts in the following ways:

  • by observing and recording littering behaviour directly
  • by interviewing members of the public in the place being surveyed
  • by rating infrastructure that influences littering behaviour
  • by rating binfrastructure and how it influences littering behaviour
Download latest CCAT Report

Contact us

Feel free to email us to provide some feedback on our new logo, give us suggestions for new ways to stop people littering, or to just say hello!